Tips for successful online and postal applications Job application forms

When applying online

• Check if any online help is offered or if there are written guidelines; you can usually find this on the company website, job pack information etc.
• Check that you can save your answers and amend them, or complete the form later. If not, download or print off the questions and draft your answers first.
• The form may allow you to copy and paste your answers from a word processing document. This can save time and prevent errors.
• If the text goes into an expanding box check how far it stretches and whether you can change the font size.
• Don't use symbols in the text as they can cause problems.
• Consider the content of your answers carefully and spend plenty of time drafting.
• Some employers scan applications to see if you’ve used key words and phrases so think carefully about how you describe your activities and skills.

When applying by paper

• Make several photocopies of the form to use for your first drafts.
• Follow instructions, for example about the use of block capitals, black ink, your own handwriting etc.
• Check the visual impression. Your form may be discarded if it's not neat and easy to read.
• Adding extra sheets unless the form states that this is acceptable.
• Don't cram too much text into a small box.
• Avoid attaching your CV and referring the reader to it. It gives the impression you can't be bothered to complete the form.

Application form checklist

The content and visual impression of online application forms are just as important as in conventional application forms.

Accuracy

• Follow instructions, for example about the use of block capitals, word limits and requests to attach a CV or include a covering letter (only include one if asked).
• Check you've put the right information in the right places.
• Complete every section or insert N/A (not applicable) if it doesn't apply to you.
• Take your time and concentrate - it’s easy to miss out words and sentences, even when copying.
• Proofread - check for mistakes in grammar, spelling and punctuation. For UK applications make sure you avoid American spelling autocorrects such as ‘organize’ and ‘center’.

Preparation, content and style

• Pay attention to your writing style. Use action verbs such as 'organised', 'responsible', 'managed', 'lead', 'planned' to create a dynamic feel. Try to match these expressions to the job description or person specification, or the key skills referred to in the section headings.
• Compare what you've written with the job description. Is it concise, clearly illustrating why you’re right for the job?
• Re-read your draft answers while imagining you're the employer. Do they impress you? Would you want to interview this applicant?
• Print and save a copy of the form so that you can read it before the interview.
• Only send in your application when you’re completely satisfied with the result and have proofread it.

We're looking for some quite specific competencies and skills. By encouraging people to apply through one medium, through one form, we're creating a level playing field if you like, and we're ensuring that we're actually capturing information that's important to us.

David Gilchrist, Logica